“Not All Nights Out are Out” is the first gaming campaign of Heineken. The initiative merges the gaming culture with the brand’s product, celebrating online entertainment as an important moment of socialization. The main film, titled “Just Another Night Out”, tells the story of Alex and three friends. With the city of São Paulo as a background, the protagonist faces several challenges on the way to a night of fun organized in an unexpected place.
Creative agency: Le Pub/Publicis Italy
CHIEF CREATIVE OFFICER: Bruno Bertelli
CHIEF CREATIVE OFFICER: Cristiana Boccassini
CHIEF CREATIVE OFFICER: Mihnea Gheorghiu
EXECUTIVE CREATIVE DIRECTOR: Andrey Tyukavkin
ASSOCIATE CREATIVE DIRECTOR: Stefano Zanoni
ASSOCIATE CREATIVE DIRECTOR: Roberto Ardigò
ART DIRECTOR: Thu Cao
COPYWRITER: Amilcar Silarsah Veerapen
COPYWRITERL: Başak Özkeskin
PR DIRECTOR: Isabella Cecconi
ACCOUNT DIRECTOR: Ilaria Castiglioni
ACCOUNT DIRECTOR: Derek Muller
DATA STRATEGIST: Ilko Petkov
STRATEGY DIRECTOR: Monica Radulescu
STRATEGY DIRECTOR: James Moore
CHIEF PRODUCTION OFFICER: Francesca Zazzera
PRODUCER: Sabrina Sanfratello
Creative agency: Le Pub Brazil
CHIEF CREATIVE OFFICER:Felipe Cury
CREATIVE DIRECTOR: Greg Kickow
CREATIVE DIRECTOR: Alex Adati
COPYWRITER: Andressa Cruz
GENERAL MANAGER: Ana Hernandes
BUSINESS DIRECTOR: Jayme Neto
HEAD OF STRATEGY: Silvia Paes
PRODUCER: Marcia Lacazze
