The Resurrection

Copywriter:
Riona S Roy
Rafter Maguiat

Integrated

2023

Starting point:

Problem: This year, Diablo's launching its newest installation to the series. But the last one was more than a decade ago, and young gamers are not so aware of this epic, hellish game.

Insight: Dying in a game is a massive bummer. And in most games today, it makes you lose all the rewards that you’ve earned. You're even forced to watch other players go through the round.

Idea:

Diablo brings the dead players to hell. These useless in-game death screens become a space to win rewards and try the new Diablo IV game for free.

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This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.