Beer Amnesia

Carlsberg

Activation

2022

Starting point:

Qatar will permit ticketed fans to buy alcoholic beer at #FIFAWorldCup soccer matches starting three hours before kickoff and for one hour after the final whistle, but not during the match https://reut.rs/3QczBfy
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Idea:

We launching a campaign to spread out a hypnosis section to help you forget about your beer in 2 hours during the World Cup matches because due to the rule you can't drink beer in stadium during the match in this World Cup. Then, when you find out it doesn't work. We have free voucher for beer when you back home.

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This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.