Drive Your Inspiration

Copywriter:
Amilcar Silarsah
Integrated
2022
Starting point:

Most Uber drivers don’t accept rides from party areas in the middle of the night.
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While typical cab drivers get easily scared of people from party streets, drunk people are known to be awesome storytellers. And if there is one crowd who can use this flow of drunken stories to their advantage: it’s students in film schools and creative writing courses.

Idea:

Uber creates Drive Your Inspiration, a night program that turns students in creative courses into Uber drivers of the night. 

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This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.